SM strengthens retail amid rising demand for beauty and wellness

sm beauty 19september2025

MANILA, Philippines — The SM Group has bolstered its retail subsidiaries to meet rising consumer demand for beauty and wellness products with greater accessibility nationwide.

SM Beauty offers more than 1,000 beauty brands across its 77 branches. It has expanded offerings that include global premium brands such as YSL, Lancôme, and Calvin Klein.

Also, the SM unit has introduced beauty hubs in

https://business.inquirer.net/547991/sm-strengthens-retail-amid-rising-demand-for-beauty-and-wellness

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