**OpenAI Acquires AI-Backed Personal Finance App Roi**
*By Dwaipayan Roy | Oct 4, 2025, 10:19 AM*
OpenAI has announced the acquisition of Roi, an AI-driven personal finance app, marking its continued expansion into personalized AI products. The announcement was made by Roi’s CEO and co-founder, Sujith Vishwajith, who is the only member from Roi’s four-person team to join OpenAI following the acquisition. Financial terms of the deal have not been disclosed.
**Roi to Cease Operations Post-Acquisition**
Following the acquisition, Roi will discontinue its services and cease operations on October 15, 2025. This move aligns with OpenAI’s recent strategy of acqui-hiring, which included companies such as Context.ai, Crossing Minds, and Alex. By bringing in key talent and technology, OpenAI aims to further enhance its focus on personalization and life management as the next frontier in AI innovation.
**About Roi and Its Technology**
Founded in 2022 and based in New York, Roi had raised $3.6 million in early-stage funding from notable investors including Balaji Srinivasan, Spark Capital, Gradient Ventures, and Spacecadet Ventures. The app was designed to unify a user’s financial footprint—covering stocks, cryptocurrency, decentralized finance (DeFi), real estate, and NFTs—into a single platform.
Roi provided users with comprehensive tracking, insightful financial analysis, and the ability to facilitate trades. Central to the app was a financially savvy AI companion that tailored its responses based on individual user preferences, enhancing the personalization of financial management.
**Strategic Fit with OpenAI’s Consumer Product Vision**
OpenAI’s acquisition of Roi complements its broader push into personalized consumer products. Roi’s approach to AI-driven personalization aligns well with existing OpenAI projects such as Pulse, an app delivering personalized news and content summaries, and the Sora app, which offers AI-generated content and user personalizations in a TikTok-like format.
Additionally, OpenAI has been developing Instant Checkout, a feature enabling seamless shopping and purchasing directly within ChatGPT, further demonstrating the company’s commitment to integrating AI deeply into everyday life.
By integrating Roi’s technology and expertise, OpenAI looks to strengthen its capabilities in AI-powered financial personalization and continue innovating at the intersection of AI and personal life management.
https://www.newsbytesapp.com/news/business/openai-acquires-personal-finance-app-roi-to-boost-consumer-efforts/story
