It’s a little bit synergistic and a little bit opportunistic. When we started this calendar year, we were thinking, “Okay, tenth year anniversary is this year for Angry Birds 2.” We’ve wanted to bring Space for a long time.
As I said, this is the first time in six years we’re actually adding new gameplay mechanics—true new gameplay mechanics—into the core of the game. On top of that, we wanted to make sure we had a strong marketing campaign so that people could know about this update.
Originally, we had planned for a mid-to-late October launch. Then, as we considered how to tie it to something really interesting, we discovered that TwitchCon is also celebrating its tenth anniversary this year. It was like, “Wow, that’s just so perfect.”
We quickly reached out to the folks at TwitchCon and said, “Hey, we’d love to do something with you guys. We were thinking of doing a drone show. Would you be open to us doing a drone show at TwitchCon?” They responded with an enthusiastic, “Yeah, absolutely!”
From there, we explored ways to collaborate. The block party emerged as the perfect venue to celebrate—party with our fans, party with creators, and have a great time marking ten years of Angry Birds 2, ten years of TwitchCon, and the release of the Space event.
https://www.shacknews.com/article/146412/angry-birds-2-twitchcon-interview
