**The People’s Union USA Calls for November Boycott of Amazon, Target, Home Depot, and Kellogg’s**
The grassroots economic activist group, The People’s Union USA, is calling for a boycott of four major brands—Amazon, Target, Home Depot, and Kellogg’s—throughout the month of November.
### Why It Matters
Termed *The November Business Blackouts*, this boycott is the latest initiative by The People’s Union USA, which has been organizing similar business blackouts since February 2025. These campaigns aim to pressure large corporations to embrace corporate responsibility, reinstate diversity, equity, and inclusion (DEI) programs, and reconsider their influence on U.S. economic policy.
According to the group’s mission statement, their goal is to help American families cope with the “crushing burden” of income tax, prevent corporations from charging excessively high prices for goods and services, restore fairness, equality, and dignity for every American, and ultimately build communities that both protect against and expose corporate corruption.
### What To Know
Represented by its founder John Schwarz, The People’s Union USA posted on Instagram encouraging supporters to avoid spending at the following companies throughout November—including Black Friday and Cyber Week (November 28 to December 5):
– Amazon
– Target
– Home Depot
– Kellogg’s
This is not the group’s first action against these companies. Earlier this year, The People’s Union USA targeted Amazon twice, accusing the e-commerce giant of exploiting workers, destroying small businesses, violating consumer privacy through surveillance devices like Ring and Alexa, and “feeding a system that no longer serves the people.”
In October, Target was boycotted as part of the group’s Blackout campaign, criticized for ending several of its DEI initiatives. Home improvement retailer Home Depot has also been on the group’s radar after Schwarz pointed out that the company had “quietly erased their Diversity, Equity, and Inclusion page.”
These moves come in the wake of former President Donald Trump’s demand that U.S. companies halt their DEI programs, labeling them “dangerous, demeaning, and immoral.”
Kellogg’s, meanwhile, has not been previously boycotted by the group, but recent criticism arose after CEO Gary Pilnick suggested in a CNBC interview that having cereal for dinner was an affordable option—a comment some interpreted as insensitive, especially amid rising food costs.
### What People Are Saying
John Schwarz reiterated concerns about Home Depot in a video shared on TikTok and Instagram in July, stating:
*“The Home Depot has quietly erased their Diversity, Equity and Inclusion page, as if standing for fairness or for equality or for representation was something to be ashamed of. That was a choice.”*
In response, a Home Depot spokesperson told *Newsweek*:
*“For over 45 years, our business success has been driven by our eight core values, including respect for all people and taking care of our people. We’re proud to have a culture that welcomes everyone, and we believe it helps us achieve our business goals by supporting associates, building relationships, and fostering innovation.”*
Target CEO Brian Cornell, in an op-ed published by *Essence* in July, stated:
*“Going forward, we remain focused on driving growth and opportunity, supporting small businesses, increasing access to education, and building the best team to serve the more than 2,000 communities where Target operates. This includes continuing to donate 5 percent of our profits to a range of organizations and activating our long-standing tradition of local volunteerism. This is the work we’ll continue to do. And we’ll do it, together.”*
### What Happens Next
The boycott of Amazon, Target, Home Depot, and Kellogg’s is set to run for the entire month of November. Supporters of The People’s Union USA are encouraged to participate actively by avoiding purchases from these companies to amplify the movement’s call for corporate responsibility and fairness.
https://www.newsweek.com/list-companies-boycotted-november-10965099
