**Gera Developments Launches WellnessCentric Homes, Championing Holistic Living with Hrithik Roshan as Brand Ambassador**
Gera Developments Private Limited (GDPL), pioneers in real estate innovation and creators of award-winning projects across Pune, Goa, Bengaluru, and California (USA), have once again set a new benchmark in modern living with the launch of **Gera’s WellnessCentric Homes**. This first-of-its-kind residential concept in India transforms holistic wellness into a measurable, everyday experience.
### Hrithik Roshan Becomes the Face of Gera’s WellnessCentric Homes
After revolutionizing the way young, modern families live with its pioneering ChildCentric® Homes, Gera Developments is now taking the next step by literally bringing wellness home. Gera’s WellnessCentric Homes are envisioned as living ecosystems that foster balance between mind, body, and spirit through evidence-based design, thoughtfully curated wellness programs, and meaningful community engagement.
### A New Era of Wellness-Focused Living
Featuring thoughtfully planned layouts, purified air, balanced natural light, and dedicated wellness zones, Gera’s WellnessCentric Homes combine design innovation with guided programs and community spaces that energize the body, calm the mind, and uplift the spirit.
This revolutionary concept goes beyond conventional amenities by grounding itself in wellness design, wellness infrastructure, and expert-led services. It delivers measurable outcomes such as improved sleep, increased daylight exposure, and mindful movement, transforming wellness from an abstract lifestyle aspiration into a tangible part of everyday life.
### Holistic Wellness Programs for Residents
Residents will have access to a wide range of holistic wellness experiences, including:
– Yoga and Pilates sessions
– Aqua aerobics
– Nutrition consultations
– Personal fitness coaching
– Community wellness initiatives
These services are offered through collaborations with leading wellness experts, ensuring a comprehensive approach to health and well-being.
### Visionary Leadership Speaks
**Rohit Gera**, Managing Director, Gera Developments, said:
“From ChildCentric® to WellnessCentric Homes, Gera Developments continues its journey of transforming homes from static spaces to intuitive ecosystems that enable residents to thrive. In today’s fast-paced life, work has followed us home and time for ourselves has shrunk. While wellness continues to be desired, it is rarely sustained. We call this wellness inertia, and we set out to enable consumers to overcome it by creating an environment where pursuing a wellness lifestyle feels natural and effortless.
Gera’s WellnessCentric Homes are designed around measurable outcomes—from better sleep to balanced living—supported by a service ecosystem that integrates design, science, and lifestyle management. At the heart of it lies our vision of enabling residents to live unstoppable.”
### The Proprietary ‘3-tier Habit Infrastructure’
At the core of the project lies a proprietary framework called the **‘3-tier Habit Infrastructure’**, which helps residents adopt and sustain wellness through:
1. **Nudge** – prompting healthy habits through design
2. **Support** – continuous expert guidance and community programs
3. **Sustain** – flexible, personalized plans that encourage lifelong wellness
### Hrithik Roshan: A Perfect Fit for the Wellness Vision
Adding resonance to this vision, Gera Developments announced **Hrithik Roshan** as the brand ambassador for Gera’s WellnessCentric Homes. Known for his discipline, balance, and commitment to holistic fitness, Roshan perfectly mirrors the philosophy of the concept.
**Hrithik Roshan** shared:
“At the end of the day, we all aspire to enhance the quality of life for ourselves and our loved ones. Gera has put wellness at the epicentre of design, and that’s what makes the WellnessCentric Homes such a masterpiece. They represent the future of living—spaces that inspire balance, mindfulness, and purpose every day. I wholeheartedly endorse their vision and I’m proud to represent a brand that is changing how we experience our home and everyday life.”
Speaking about the partnership, Rohit Gera added:
“Hrithik’s association with Gera’s WellnessCentric Homes goes far beyond celebrity endorsement. His discipline, commitment to fitness, and belief in balance reflect the very philosophy we’ve built into these homes. He embodies the idea that wellness isn’t an act, but a way of life, and that alignment makes this partnership truly meaningful.”
### Redefining Modern Living
With Gera’s WellnessCentric Homes, the company furthers its vision of innovation and customer-centric design, reimagining homes not merely as places to live but as dynamic environments that foster healthier, happier, and more connected lifestyles.
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https://www.bollywoodhungama.com/news/bollywood/hrithik-roshan-becomes-brand-ambassador-geras-wellnesscentric-homes/
