Ranveer Singh has added an exciting new chapter to his career—as an entrepreneur. The celebrated actor has officially launched *Rangeela*, a vodka brand that perfectly mirrors his vibrant and larger-than-life personality.
Crafted by ABD Maestro Pvt. Ltd. (Allied Blenders and Distillers), *Rangeela* marks Ranveer’s entry into the consumer space, blending his flair for creativity with a product positioned as smooth, versatile, and distinct.
### Ranveer Singh Launches ‘Rangeela’ Vodka Inspired by His Bold, Colourful Persona
With *Rangeela*, Ranveer takes on the role of Co-Founder and Creative Partner at ABD Maestro, shaping not only the product but also the philosophy behind the brand. Announcing the launch, he shared:
> “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. It is born out of this very spirit.”
True to its name, *Rangeela* embraces a lively, expressive identity aimed at consumers who value individuality and enjoy experimenting with flavors. The vodka is crafted to be smooth enough for shots while also pairing beautifully with cocktails featuring citrus notes, cranberry blends, and even espresso-based mixes. This versatility caters to diverse taste preferences and nightlife cultures.
### Market Expansion and Youth-Centric Positioning
Currently available in Maharashtra, *Rangeela* is set to expand soon to Goa, West Bengal, and key markets across North India. This strategic rollout reflects ABD Maestro’s intention to tap into youth-centric urban regions, aligning the brand with Ranveer’s powerful following among young audiences.
For Ranveer, whose off-screen persona is as dynamic as his on-screen roles, the brand launch feels like a natural extension of his image—bold, high-energy, and impossible to miss. His deep involvement in conceptualizing the brand universe emphasizes that *Rangeela* is more than just a celebrity endorsement; it’s a personal passion project.
### Ranveer Singh’s Upcoming Film and Lifestyle Ventures
Meanwhile, on the professional front, Ranveer Singh is gearing up for the release of his next major film, *Dhurandhar*. Taking on a gritty, high-octane avatar, the action entertainer is set to hit theatres on December 5. The film has already generated significant buzz, thanks to its intense visuals and Ranveer’s commanding screen presence.
With *Rangeela* entering the market and *Dhurandhar* nearing release, Ranveer Singh is poised to dominate both the lifestyle and entertainment arenas this season.
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**Also Read:**
Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani
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