When celebrities launch fashion lines, the results can be almost unpredictable. Some crash spectacularly, while others build empires that outlive their initial fame.
Hira Mani, one of Pakistani television’s most recognisable faces, has launched **Hira Mani Couture**. She describes it as a blend of timeless tradition with modern artistry. The debut collection, *Afsaanay 25*, promises beautiful embroidery, flowing cuts, and silhouettes that celebrate elegance.
This move places Hira alongside a growing number of celebrities venturing into fashion—a trend that has existed internationally for ages and is becoming increasingly popular in Pakistan. However, if we’ve learned anything from the past, it’s that such ventures can be tricky.
Some stars turn their fame into successful brands, while others discover that being famous isn’t enough to build a lasting fashion label. Take Roger Federer, for example. His partnership with the Swiss sneaker company On Running is often held up as a model for how to do collaborations properly. Federer didn’t just slap his name on products; he actually invested money, got involved in design, and helped shape the company’s global image. His involvement has helped make On a sportswear giant.
Closer to home, Mahira Khan launched **MbyMahira**, focusing on minimalist white kurtas. The line captured her personal style and created buzz, but reactions were mixed. Fans loved the simplicity, yet some questioned the pricing. It served as a reminder that even beloved celebrities face scrutiny in fashion when customers weigh quality against cost.
That is the challenge Hira Mani faces now. Known for standout performances in dramas like *Do Bol* and *Meray Paas Tum Ho*, she’s no stranger to controversy. Her rain-soaked blue saree photoshoot, which went viral but was criticized as insensitive during devastating floods, demonstrated the fine line she walks between attention and criticism.
Fashion leaves little room for error. Unlike television, where an actor can reinvent themselves with a fresh role, a clothing line succeeds or fails with each collection. Customers aren’t just watching—they’re buying.
If Hira Mani Couture delivers on quality, craftsmanship, and a unique identity, it could carve a place in Pakistan’s luxury market. But if it stumbles, the backlash could be harsh—precisely because the brand carries her name.
https://www.thenews.com.pk/tns/detail/1345083-hira-mani-enters-fashion
