UK, November 2023 - Wallpaper design brand Hovia shares insights behind the top mood-boosting decor trends for 2024.
As the year draws to a close, the designers at Hovia share the top wallpaper trends to get behind for 2024, considering the key colours, features, and overall effect each trend has on the home and the people who live there.
Following on nicely from the “Dopamine Decor” trend we’ve seen in 2023, finding your feel-good factor is the overarching theme that ties the four interior design trends together for the year ahead. Whether through warm, cosy tones, natural, tactile materials, or displaying personal possessions with pride, the priority for interior design in 2024 is creating a space that improves our mood and instils joy.
Tancho Pink design styled in a maximalist bathroom.
Trend #1: Maximalism
The “more is more” design style we’ve known in past seasons was not for the faint-hearted; however, for 2024, we’re seeing the design style evolve to be more accessible. Google Trends data shows that searches for the term “maximalism” have steadily increased over the last five years, and with self-expression still high on the agenda for wallpaper, maximalism is the ultimate go-to style for conveying unique personality and character.
Key colours and features
We can all do with more positivity in our lives, and maximalist decorating instills joy, energy, and happiness into a home by layering bold colours, patterns, and playful styling. The key colours for 2024 are bright, and clashing, as seen in the Salone and Chic designs.
Think cobalt blues, orange, pinks, and greens in jewelled tones applied generously across walls, floors, and even ceilings. Patterns are geometric or retro, and positivity-inducing motifs, like the cranes in Tancho Pink, are scaled up to encourage happiness and optimism.
If you aim to make a bold, striking statement in your home while infusing it with your unique personality, maximalism is the way to go. It’s a perfect fit for those who find energy in the clash of colours and the fusion of various prints and patterns.
Catherine Jacob, Head of Design at Hovia
Modern maximalism can be achieved using readily accessible decorating materials and accessories. Whether it’s an inherited statement sideboard, ornate floor lamp, or auction-site antique, maximalism is an excellent opportunity for a bit of upcycling. Furniture can be painted, reupholstered, and reimagined to give heritage pieces a modern, quirky twist.
Chic design styled in a maximalist bedroom.
One of the best features of this style is that you’re not confined by the need for everything to match perfectly. The eclectic nature of adding pieces over time means you can cherish those statement items that you love, and your space will evolve with you.
Lauren Kavanagh, Art Director at Hovia
Picnic design styled in a Modern Farmhouse kitchen.
Trend #2: Modern Farmhouse
Modern Farmhouse combines the best of two ever-popular styles to create a warm, welcoming environment. The appetite for swapping city pads for country homes in the UK is returning to pre-pandemic levels. However, people are still keen to incorporate key elements of the Farmhouse aesthetic into their spaces, wherever they live. The lifestyle-focused aesthetic combines functionality with flair and is well-suited to modern families.
Key colours and features
The influence of hybrid styles such as “Scandinese” (a fusion of Scandinavian and Japanese interior styles) has finally reached Farmhouse, and the result is impactful. The palette for Modern Farmhouse is a mixture of Scandinese warm neutral tones, like off-white, beige, and greys, contrasted with bolder, colourful accents found in patterns, textiles, and wallpapers, such as thePicnic design.
Modern Farmhouse furniture features raw, natural materials that help connect with rural surroundings, achieving what WGSN calls “organic minimalism.” These organic forms are found on ceramics, as warm woods on furniture and flooring, and are accented by Cottage-core pattern staples: floral and gingham. Introducing more playful patterns to the design style via wallpaper and furnishings, such as the Blooming Neutral mural, reaffirms the 2024 focus on feel-good decor.
Eclipse Navy styled in line with the New Spirituality trend.
Trend #3: New Spirituality
With the surge in the popularity of design styles that offer sanctuary and escape from digital distractions, it’s unsurprising that influences from the spiritual world feature in the top wallpaper trends lineup for 2024. This trend sees interiors become a personal refuge, featuring contemporary interpretations of symbols synonymous with spiritualism and the soul, including celestial motifs and astrological signs. It weaves Boho elements with the natural world through colour, pattern, and texture.
Key colours and features
The colour palette associated with the New Spirituality trend incorporates warm, earthy neutrals alongside deeper, enveloping darker shades of green and blue that help calm the mind and body.
As well as modern versions of spiritual symbols, the decor includes motifs associated with mental and physical well-being, like crystals, yoga, and elements of the natural world. Motifs related to peace and love, such as the dove in the Hope wallpaper, and celestial forms, like the sun and moon in Eclipse Navy, show how the New Spirituality trend can be subtly incorporated into the modern home. The similarities with Boho are seen in the layering of pattern and texture on rugs, cushions, and wall hangings and the use of house plants and raw materials, such as wood and stone.
According to Google Trends data, search terms relating to meditation, astrology, and spirituality have remained steady over the last five years (peaking between 2020-21), and the ripple effect of the pandemic has meant people are more in touch with their spiritual side. Research by consumer firm McCrindle reports that 35% of Australian workers are praying more, and 55% are thinking about the meaning of life.
Hypnotic Neutral design styled in a minimalist bedroom.
Trend #4: Linear Forms
The Linear Form wallpaper trend embraces the simple and inherent beauty of hand-crafted design. Continuing with the focus on self-expression, this trend goes back to basics, looking at how lines are the foundation of art, drawing, and design and how they can suggest everything from shape, pattern, and form to structure, depth, and movement. We’re used to seeing lines in wallpaper as neat, tidy stripes; however, this trend sees linear definition take a whole new format with joyous, freehand marks and patterns.
Key colours and features
The palette for this trend includes earthy neutrals, soft greens, and warm browns, as seen here in the Path Sage and Hypnotic Neutral designs, punctuated with black and white accents in furnishings.
The beauty of this trend is that it can be styled in various ways depending on the end goal of the space. Combining the linear forms with warm metallics, such as aluminum, helps achieve the “quiet luxury” hotel aesthetic posed to be significant for 2024. Aluminium is a material that’s getting designers excited - it is one of the most recycled materials on the planet and offers a sleek, sustainable alternative to mainstream metals.
Summary
In summary, the wallpaper design trends that will have the most impact in 2024 bring a sense of optimism, self-expression, and comfort to the home. The affordability and sustainability of great design is still a dominant talking point and offers an exciting opportunity for designers to experiment with innovative materials and techniques to create consciously.
Hovia is a wallpaper design brand dedicated to inspiring and enabling people to create spaces they love. Based in Liverpool, UK, Hovia offers curated wall designs alongside styling ideas and advice to help people achieve their decorating vision.
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Contact Information: Hannah Shannon, digital@milexagroup.com
