FamilyMart Bets Big On Ohtani Ads
FamilyMart has put Shohei Ohtani at the center of its latest push, casting the global baseball star in a nationwide TV campaign tied to a revamped onigiri line. During a two-hour shoot in Los Angeles in December, Ohtaniwhom President Kensuke Hosomi describes as soft-spoken and sun-brightsampled 19 rice balls and even asked to take the leftovers home.
