Targowiska Tribune

The parties will explore AI-driven monetisation to enhance customer experience Both companies will drive innovation by sharing expertise and supporting startups U Mobile, Malaysias newest 5G network provider, has signed a memorandum of understanding naming Huawei Technologies (Malaysia) Sdn Bhd (Huawei Malaysia) as one of its strategic technology partners to establish its Enterprise Innovation Platform (EIP). In a joint statement, the parties noted that the EIP will serve as a 5G-Advanced (5G-A) and AI innovation lab or sandbox, bringing together end-to-end ecosystem partners and technology expertise to support enterprise use case innovation and adoption. U Mobile will leverage Huawei Malaysias technical expertise and services for the EIP to enable the design and integration of comprehensive network architecture for solutions development, pilot projects and proof-of-concept activities, drawing from Huaweis experience in its 5G-to-business, 5G-to-consumer and 5G-to-home segments. The parties will also explore smart monetisation initiatives leveraging AI and machine learning to improve customer experience. Together, both parties will foster a rich innovation ecosystem within the EIP by sharing industry knowledge, global references and validated business cases, as well as supporting startups and early-stage ventures through funding, incubation support and technical enablement. Through the EIP, U Mobile and Huawei Malaysia will also host awareness and outreach programmes, including technology demonstrations, seminars, exhibitions, roadshows and digital campaigns, to showcase solutions and foster collaboration across industries. U Mobile is pleased to collaborate with Huawei Malaysia as one of our strategic technology partners to establish our EIP, which will enable the development of localised 5G solutions, pilot projects and proofs of concept, while supporting smart monetisation and ecosystem growth. As Malaysias newest 5G network provider, we are committed to accelerating enterprise 5G adoption and digital transformation, enabling businesses to benefit from the latest innovations in next-gen ULTRA5G connectivity and AI, supported by Huaweis expertise, said Woon Ooi Yuen, chief technology officer of U Mobile. We look forward to forging more collaborations with a variety of partners to ensure the success of EIP, he added. Huawei is considered a leader in 5G-Advanced, with GlobalData naming us the sole Leader in their 2025 5G RAN: Competitive Landscape Assessment for the seventh consecutive time, recognising our strengths in 5G-Advanced and AI integration. We are also one of the leaders in research and development worldwide and look forward to leveraging these and our ecosystem of partners to support innovation in Malaysia, said Zac Chow, deputy CEO of carrier business at Huawei Malaysia. The MoU signing took place at the GSMA Digital Nation Summit Kuala Lumpur (ASEAN Edition), held at The Westin Kuala Lumpur, and was signed by Woon Ooi Yuen and Zac Chow. The ceremony was witnessed by Teo Nie Ching, deputy minister of communications; Mohamad Salim Bin Fateh Din, chairman of the Malaysian Communications and Multimedia Commission; Mano Verabathran, deputy secretary general, ministry of communications; Kenneth Chang, deputy CEO of U Mobile; and Simon Sun, CEO of Huawei Malaysia.