What Global Businesses Can Learn from Europe’s Long-Game Innovation
Arturo Bris, IMD professor in geopolitics and business, examines Europe’s often-overlooked innovation engine, unpacking why its long-term, patient approach isn’t just a hallmark of regional success, but a model from which global businesses can learn. Bris argues that Europe’s focus on technical depth, regulatory rigor and social relevance provides critical lessons for companies navigating complex, high-stakes markets worldwide.