3.5 Trillion Yen Economic Boon From Oshikatsu
The practice of supporting ones favorite idols or characters, known as ‘oshikatsu,’ has grown into a massive market in Japan, with private research estimating spending to have reached 3. 5 trillion yen this year. As demand expands, a wide range of specialized goods is driving the trend, with transparent tote bags — known as ‘ita-bags’ — emerging as a standout product.